Why is SEO important

SEO is very important for business because it provides organizations with the visibility they need to attract customers during this digital era. eighty-one percent of customers and ninety-four of B2B buyers will perform searches online before they create a purchase, so brands that don't have a powerful online presence will find themselves falling behind the competition. when you know what's SEO and what does SEO stands for, then the questions arise of why is SEO important? SEO is the method to optimize your website and content to create it suitable for organic search, attract an audience to your work and the content is made attractive to others.

Google looks at a variety of various factors when determining the ranking of websites that show up on their SERPs. they want to find content that's relevant to the user’s query, but that can also be trusted to provide value for the reader. when content ranks highly on the SERP, it has a much bigger chance of attracting clicks and attention than the content ranked lower. an estimated 30 minutes of clicks will go to the search results in Position One on the SERP, falling to 12-tone music by Position three. (Smart Insights 9/2016). The disparity between the highest and lower-ranking sites indicate clearly that brands desiring attention from online customers need to boost their rankings. The digital system is quickly becoming an important part of the sales funnel for nearly all businesses. In 2016, for the first time, more purchases were created online than in stores (United Parcel Service Inc). almost half of retailers also say that customers like to research online, even if they are doing end up buying in a store. Brands need to pay attention to SEO to ensure that their share of voice and visibility to customers isn't compromised.